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Following a change in corporate strategy in , greater emphasis was placed on higher-value products such as coatings, pharmaceuticals , pesticides and fertilizers. It expanded to Podolsk , Russia, in , and to Kazan in Under new management the renewal and expansion of the trademark continued.
After an extensive reorganisation and an increasing international orientation of the coatings business Herbol became part of the new founded Deco GmbH in BASF soon tried to operate union-free, having already reduced or eliminated union membership in several other US plants.
Challenging the Geismar OCAW union resulted in a labor dispute that saw members locked out from and eventually winning their case. A worker solidarity committee at BASF's headquarters plant in Ludwigshafen, Germany, took donations from German workers to support the American strikers and organized rallies and publicity in support.
The dispute was the subject of an academic study  The union also exposed major accidental releases of phosgene, toluene and other toxic gases, these being publicized in the local media and through a video, Out of Control  . Other acquisitions in were the purchase of Johnson Polymer and the construction chemicals business of Degussa. The acquisition of Johnson Polymer was completed on 1 July The acquisition Degussa AG's construction chemicals business was completed in The company agreed to acquire Ciba formerly part of Ciba-Geigy in September On 9 April , the acquisition was officially completed.
BASF operates in a variety of markets. BASF produces a wide range of chemicals, for example, solvents, amines, resins, glues, electronic-grade chemicals, industrial gases , basic petrochemicals, and inorganic chemicals. The most important customers for this segment are the pharmaceutical, construction, textile, and automotive industries. BASF's plastic products include high-performance materials in thermoplastics , foams, and urethanes.
BASF's styrenic copolymers have applications in electronics, building and construction, and automotive components. Urethane chemicals are raw materials used in rigid and flexible foams commonly used for insulation in the construction and appliance industries, furniture, packaging, and transportation. Foams Foams like Styropor are generally used as insulating materials. They are eco-efficient and offer advantages over other materials in terms of cost-effectiveness, preservation of resources and environmental protection.
Investments made for insulating materials usually pay for themselves within a short time and contribute to retaining and even enhancing the value of buildings. Biodegradable plastics BASF developed a biodegradable plastic with a high content of polylactic acid. BASF produces a range of performance chemicals, coatings and functional polymers. These include raw materials for detergents, textile and leather chemicals, pigments and raw materials for adhesives, paper chemicals.
Customers are the automotive, oil, paper, packaging, textile, sanitary products, detergents, construction materials, coatings, printing and leather industries. These divisions develop innovative, customer-specific products and system solutions, in particular for the automotive and construction industries. BASF supplies agricultural products and chemicals including fungicides , herbicides , insecticides and seed treatment products. Other GM crops are Phytaseed Canola varieties with phytase , sulfonylurea herbicide tolerant soybean  and drought tolerant corn with cold shock protein B developed with Monsanto.
BASF's recent success is characterized by a focus on creating resource efficient product lines after completely abandoning consumer products. This strategy was reflected in production by a re-focus towards integrated production sites.
The largest such integrated production site is located in Ludwigshafen employing 33, people. Integrated production sites are characterized by co-location of a large number of individual production lines producing a specific chemical , which share an interconnected material flow.
Piping is used ubiquitously for volume materials. All production lines use common raw material sourcing and feed back waste resources, which can be used elsewhere e. The economic incentive for this approach is high resource and energy efficiency of the overall process, reduced shipping cost and associated reduced risk of accidents.
Due to the high cost of such an integrated production site, it establishes a high entry barrier for competitors trying to enter the market for volume chemicals. BASF has 8 production facilities in India. BASF SE has succeeded in developing a semi-crystalline polyamide that allows light to pass through largely unhindered. Ultramid Vision combines very high light transmission with low light scattering. Additionally, the unique polyamide is UV and temperature resistant, scratch-proof as well as suitable for flame-retardant requirements.
Ultramid Vision can be used in various application fields: It recommends itself especially for parts for visual check, illumination or light design. Ultramid Vision presents a versatile alternative to commonly used materials such as amorphous aliphatic polyamides, polycarbonate or styrene-acrylonitrile copolymers. In BASF was included in the Climate Leadership Index for their efforts in relation to climate change and greenhouse gas emissions.
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