Schnelldrehende Produkte, auch Fast Moving Consumer Goods (FMCG), Fast Moving Consumer Products oder Renner genannt, sind Warengüter, die schnell im Verkaufsregal wechseln bzw. rotieren. Definition of fast moving consumer goods (FMCG): Frequently purchased essential or non-essential goods such as food, toiletries, soft drinks, disposable diapers. Dictionary Term .
Here you can find the latest insights for retail industry. Your business is all about your consumers. So understanding them is essential in ensuring your products and services meet their needs, and in identifying opportunities for growth. Our international consumer panel data and research expertise provide you with smart customer insights into who your consumers are, their attitudes and behaviors, across channels. Retailers and manufacturers are under pressure to develop products and services that maximize sales and profit and to keep customers coming back.
Success relies on having the most up-to-date sales data, combined with robust analysis to understand which products and services are performing well in the market — and which are not. With this information, clients can set clear strategies for commercial growth and increase return on investment. Digital continues to open up new paths to purchase, changing how and where people shop. More and more data becomes available every day, as shoppers embrace multi-channel brand experiences.
Logistics and distribution systems often require secondary and tertiary packaging to maximize efficiency. Unit or primary packaging protects products and extends shelf life while providing product information to consumers. The profit margin on FMCG products can be relatively small, but they are generally sold in large quantities; thus, the cumulative profit on such products can be substantial. The growth of the internet over the past quarter century and the rise of the brand community phenomenon have contributed greatly to the demand for FMCGs.
The following are the main characteristics of FMCGs: Consumers in rural areas typically purchase goods from nearby towns and villages. Recently, there has been a shift in consumer purchase behavior towards purchasing locally , that has prompted the need for better local promotional efforts to generate brand awareness in small towns. FMCGs play a large part in the economy, as inelastic products that touch every part of consumer life in one way or another.
Businesses that supply FMCGs to a rural community can help provide employment opportunities, as well as driving down the cost of such products in those rural areas. For instance, the FMCG sector in India is the 4th largest sector in its economy and generates employment for more than 3 million people in downstream activities.
Fast-moving consumer electronics are typically low-priced generic items with many comparable alternatives offering similar functionality. Examples of consumer electronics include: From Wikipedia, the free encyclopedia. This article has multiple issues.
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